Hillary J.D. Wiener
I am an assistant professor of marketing at University at Albany. I graduated from Duke University with a PhD in marketing in 2017.
My research focuses on the role of conversation as it relates to advertising, sales, and word of mouth. I study how marketers can improve conversations, both those in which the brand or a salesperson is a participant and those in which a product is the topic of conversation. My recent work looks at product-facilitated conversations, word of mouth about surprise products, gift giving as an alternative to conversation, and small talk between salespeople and customers. My work has been published in journals, such as the Journal of Consumer Psychology, European Journal of Marketing, Journal of Personal Selling and Sales Management, and Journal of Business Research. |